Wrap Rage: The Real Dangers of Excessive Packaging
By Gerri L. Elder
One product-packaging trend has given birth to a growing
problem known as "wrap rage."
Wrap rage is the term coined to describe the frustration—and
oftentimes injury—that difficult-to-open packaging creates.
Around the holidays, wrap rage can be a more common
occurrence because of all the presents that are buried in complex packages.
American
Medical News reported that plastic "clamshell" or "oyster"
packaging is to blame for thousands of injuries each year.
Manufacturers and retailers favor this type of packaging
because it provides protection during shipping and makes items difficult to
shoplift.
Consumers can easily see the product through the packaging,
but problems arise after it’s purchased and can't be easily removed from the
package.
In order to extract these conveniently packaged goods, super
strength, patience and sharp tools are often required. And, it's the use of sharp tools that lands
many people in emergency rooms each year with lacerations and puncture wounds.
Preventative Measures
Some companies have noticed how much we hate clamshell
packaging - and the injuries it causes - and have announced plans to do
something about it.
Amazon.com's founder and CEO, Jeff
Bezos, has said that it may take many years, but the company's vision is to
offer all products in less frustrating packaging. Amazon will start by offering 19 products in
easy-open cardboard boxes, rather than plastic clamshell packaging.
Other companies, including Microsoft, also have plans for
more consumer-friendly packaging.
The
Consumer Product Safety Commission reports that an average of 6,000 people
per year end up in hospital emergency rooms due to packaging-related injuries. Countless others also suffer injuries while
opening products but don’t visit the hospital.
The problem is so widespread that, in 2006, Consumer Reports Magazine started giving
the most difficult-to-open products the "oyster
award".
The packaging has also created a market for tools
specifically designed to help consumers tackle the job of opening merchandise.
Doctors hope that a trend of easier-to-open packaging will
reduce the number of injuries, as well as the stress and frustration that clam
and oyster shells bring to the holiday season.
Injured? Talk to a Personal Injury Lawyer
If you’ve been injured due to dangerous packaging or any
other reason, it may help to speak with a personal injury lawyer about your
claim options right away.
At Total Injury, we make it easy to connect with a local personal
injury attorney. Simply fill out our free injury
case evaluation form or give us a call at 877-288-7564 and we’ll put you in touch with a personal injury lawyer
in your area.